When a representative for Pampered Chef cooking utensils invites friends to her home and spends 30 minutes demonstrating the superiority of the Pampered Chef products,she is engaging in:

Question

Quizplus · Accepted Answer

The scenario describes a situation of personal selling, where the representative is promoting and selling Pampered Chef products directly to her friends through a demonstration. Option A (direct marketing) is not appropriate as the representative is not using multiple channels to reach a wider audience. Option B (sales promotion) may involve techniques like coupons or discounts to attract customers, which are not mentioned in the scenario. Option C (public relations) refers to managing the company's image and reputation, which is not directly related to the representative's actions in this scenario.

When a Representative for Pampered Chef Cooking Utensils Invites Friends