Sales promotions cannot be the sole basis for a promotional campaign because:

Question

Quizplus · Accepted Answer

Sales promotions may boost sales in the short term, but they often result in a temporary increase that fades once the promotional period ends. If companies rely solely on sales promotions to generate sales, they risk losing customers once the deal expires because customers may not be willing to pay full price. Therefore, sales promotions cannot be the sole basis for a promotional campaign.

Sales Promotions Cannot Be the Sole Basis for a Promotional