Allegra is an antihistamine that is only available through prescription,but to create brand awareness,it is offering people who request information about the product a cushion to use at their favourite sporting event plus a coupon for $10 off their next purchase of the medication.This free cushion and coupon are examples of:

Question

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The free cushion and coupon are examples of sales promotions, as they are intended to incentivize and encourage consumers to make a purchase or try the product. Advertising refers to paid promotion through various media channels, personal selling involves direct communication with potential customers, and publicity is earned media attention through non-paid means.

Allegra Is an Antihistamine That Is Only Available Through Prescription,but