Figure: 16-3
-Informing the consumer is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Question

Figure: 16-3 
-Informing the consumer is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Quizplus · Accepted Answer

The introduction stage is when the product is being launched in the market and the aim is to create awareness among the target audience. Informing the consumer about the product's features, benefits and usage is an important promotional objective during this stage.

Figure: 16-3 -Informing the Consumer Is the Promotional Objective During Which Stage