Figure: 16-3
-Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Question

Figure: 16-3 
-Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the focus of promotion is to persuade the consumer to choose the product over its substitutes, and to build brand loyalty. In the introduction stage, the primary objective is to create awareness and generate interest in the product. In the maturity stage, the focus is on maintaining brand loyalty and defending market share. In the Decline stage, efforts may shift towards promoting the product's remaining benefits or phasing it out.

Figure: 16-3 -Persuading the Consumer to Buy the Product Rather Than Substitutes