The promotional objective of the decline stage of the product life cycle as shown in Figure 16-3 is to __________.

Question

Quizplus · Accepted Answer

Firms traditionally do not promote a product during its decline stage because it is no longer profitable to invest in advertising and promotional activities for a product that has already reached the end of its life cycle. Instead, companies tend to focus on reducing costs and liquidating inventory during this stage.

The Promotional Objective of the Decline Stage of the Product