Purina Dog Chow runs several television advertisements that focuses on 'them' versus 'us' which compares their competitor products to the latest Purina product.This type of advertising would be most effective during which stage?

Question

Quizplus · Accepted Answer

The 'them' versus 'us' advertising approach is most effective during the growth stage of a product's life cycle. During this stage, consumers are becoming more aware of the product and making purchasing decisions. Engaging in comparative advertising can help convince consumers that Purina's product is superior to its competitors, potentially leading to increased market share and sales.

Purina Dog Chow Runs Several Television Advertisements That Focuses on 'Them