A product characteristic known as _____ is relevant to promotional mix decisions and has financial,social,and physical components.

Question

Quizplus · Accepted Answer

Risk refers to the potential for loss or harm to a customer as a result of using a product. This characteristic is important for promotional mix decisions because it affects how the product is marketed and communicated to potential customers. Financial, social, and physical components of risk can all influence the type of messaging and tactics used in the promotional mix, and may impact the overall success of the product.

A Product Characteristic Known as _____ Is Relevant to Promotional