Figure: 16-4
-In Figure 16-4,line "A" shows that __________,an element of the promotion mix,is highest in importance in the purchase stage of the buying decision.

Question

Figure: 16-4 
-In Figure 16-4,line "A" shows that __________,an element of the promotion mix,is highest in importance in the purchase stage of the buying decision.

Quizplus · Accepted Answer

Personal selling involves face-to-face interaction between the salesperson and the customer, which can be particularly effective in the purchase stage of the buying decision. Advertising, public relations and sales promotion may also be important in the promotion mix but are not necessarily highest in importance in the purchase stage.

Figure: 16-4 -In Figure 16-4,line "A" Shows That __________,An Element of the Element