Figure: 16-5
-Channel "B" in Figure 16-5 represents which type of promotional channel strategy?

Question

Figure: 16-5 
-Channel "B" in Figure 16-5 represents which type of promotional channel strategy?

Quizplus · Accepted Answer

Channel "B" in Figure 16-5 represents a pull strategy, where the promotion is aimed at end consumers to pull them towards the product. This is evident from the fact that the promotion is directed towards the end consumers (represented by the people in the circle), who then demand the product from the intermediary (represented by the dotted line), leading to a pull effect on the distribution channel. Hence, the best choice is D - Pull.

Figure: 16-5 -Channel "B" in Figure 16-5 Represents Which Type of Promotional