A Push Strategy Refers to

A push strategy refers to

A) when a manufacturer advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns.
B) when a manufacturer forces a retailer to promote its product by placing national ads in local newspapers.
C) when a manufacturer directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask their retailer for the product.
D) directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.