Many prescription drugs such as Lipitor and Zocor now have their own websites to encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n)__________ promotional strategy.

Question

Quizplus · Accepted Answer

The strategy described in the question is a "pull" promotional strategy, which aims to create consumer demand for a product that healthcare providers or intermediaries ultimately prescribe or dispense. This is opposed to a "push" strategy, which aims to push product information and samples to healthcare providers in hopes that they will prescribe the drug. Inertia is not a promotional strategy.

Many Prescription Drugs Such as Lipitor and Zocor Now Have