Ben & Jerry's Ice Cream create a Facebook and Twitter campaign focused on their Halloween flavoured ice cream 'Wickedly Delicious' to raise consumer's awareness and interest in the product.This is an example of which strategy?

Question

Quizplus · Accepted Answer

This is a pull strategy as Ben & Jerry's is using social media to pull in consumers and create awareness and interest in their Halloween flavoured ice cream.

Ben & Jerry's Ice Cream Create a Facebook and Twitter