Often businesses assume that by tying budget to sales,a company may have the least amount to spend when it actually needs the greatest amount of promotion dollars.This is a major fallacy of which method?

Question

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This is a common flaw of the percentage of sales method, which ties marketing budget to a percentage of current or projected sales. This approach assumes that promotions and marketing are only necessary when sales are high, but in reality, businesses often need to invest more in marketing to drive sales and build brand recognition.

Often Businesses Assume That by Tying Budget to Sales,a Company