Which form of promotion budgeting most closely relates to the marketing concept?

Question

Quizplus · Accepted Answer

Objective and task budgeting is the form of promotion budgeting that most closely relates to the marketing concept. This approach involves identifying the specific objectives of a promotional campaign and then determining the tasks and resources needed to achieve those objectives. This aligns with the marketing concept, which focuses on identifying and meeting the needs and wants of the customer through strategic planning and resource allocation. The other budgeting methods listed (percentage of sales, competitive parity, all-you-can-afford) do not necessarily prioritize customer needs and may not be as effective in achieving marketing goals.

Which Form of Promotion Budgeting Most Closely Relates to the Marketing