Which of the following statements about executing and evaluating the promotion program is true?
A) The most sophisticated pre-tests and post-tests are used with public relations.
B) Most IMC programs rely on post-tests and use no pre-tests.
C) The most sophisticated pre-tests and post-tests have been developed for advertising.
D) The ideal IMC program does not need any evaluation if it is executed according to plan.
Correct Answer:
Verified
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