With direct marketing the result of offers that contain all the information necessary,for a prospective buyer to make a decision to purchase and complete the transaction are referred to as:

Question

Quizplus · Accepted Answer

Direct orders refer to offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction, which is the definition provided in the question stem. Lead generation bottlenecks and traffic generation problems are not relevant to the definition of direct orders. Indirect orders refer to situations where the marketer tries to stimulate demand for a product without actually asking for an immediate sale.

With Direct Marketing the Result of Offers That Contain All