Many companies are now sending messages to mobile phones as part of their direct mobile marketing strategy.These messages are often:

Question

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Text messages (short message service, SMS) are the most common type of messages sent to mobile phones as part of direct mobile marketing. They are short and to the point, making them easy to read quickly on a mobile device. Emails and alerts from cell phone providers are less common forms of mobile marketing, and messages that are very lengthy are less effective as they may be overwhelming to recipients.

Many Companies Are Now Sending Messages to Mobile Phones as Part