Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:
A)breadth of line.
B)intertype competition.
C)scrambled merchandising.
D)multi-service merchandising.

Question

Quizplus · Accepted Answer

Intertype competition occurs when retailers that are very different from each other, in terms of their product assortment and target market, compete for the same customers. For example, a department store and a grocery store might both sell clothing items, even though their main focus is on different types of products. This type of competition is becoming increasingly common in today's retail environment.

Competition Between Very Dissimilar Types of Retail Outlets That Carry