Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets.This is an example of:
A)dysfunctional competition.
B)mixed-line merchandising.
C)multi-product marketing.
D)intertype competition.

Question

Quizplus · Accepted Answer

Intertype competition occurs when different types of retailers, such as florists and supermarkets, sell similar products, like fresh-cut flowers, competing for the same customers.

Fresh-Cut Flowers That Used to Only Be Available from Florists