The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers.Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer,the company's salespeople followed up by telephoning customers to ask for new orders.This is an example of which types of non-store retailing?

Question

Quizplus · Accepted Answer

The initial offer sent to frequent flyers through airlines' databases was a form of direct mail, while the follow-up phone calls made by salespeople asking for new orders is an example of telemarketing. Therefore, the best choice is A) direct mail and telemarketing. B) direct selling involves face-to-face interaction, which is not mentioned in the scenario, C) online retailing is not mentioned, and D) automatic vending is not applicable to this scenario.

The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail