Sport Chek decided to offer a unique in-store experience for consumers.Anyone who was interested in purchasing a specific shoe,they would allow that shoe to be custom made to the individual's foot size and specifications.This was something that could only occur in the store.Sport Check is attempting to address the challenge of:

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By offering a unique in-store experience that cannot be replicated online, Sport Chek is addressing the challenge of showrooming, where customers visit a physical store to check out a product but then purchase it online, often at a lower price.

Sport Chek Decided to Offer a Unique In-Store Experience for Consumers.Anyone