The goods and services mix,the physical distribution mix,and the communication mix chosen by a store are known collectively as the:
A)wheel of retailing.
B)distribution mix.
C)consumer-retailer matrix.
D)retailing mix.

Question

Quizplus · Accepted Answer

The goods and services mix, physical distribution mix, and communication mix are all important considerations for a retailer in creating their overall strategy. Collectively, they are known as the retailing mix, making choice D the correct answer. The wheel of retailing is a concept that describes how retail institutions tend to begin as low-end, low-price options and then gradually move up the scale in terms of price and service. The distribution mix refers specifically to the ways in which goods and services are delivered to customers, and the consumer-retailer matrix is not a term commonly used in the context of retail strategy.

The Goods and Services Mix,the Physical Distribution Mix,and the Communication