Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables which have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic was concerned with:

Question

Quizplus · Accepted Answer

The use of umbrellas and the arrangement of fruits and vegetables to create "a market feel" is a tactic related to communication, as it aims to convey a specific atmosphere or brand image to customers.

Loblaws,a Canadian Supermarket,features Fruits and Vegetables Piled High on Tables