Impressions of the corporation that operates the store,the category or type of store,the product categories in the store,the brands in each category,and the marketing activities of the store,are all elements of a store's retail:
A)atmosphere.
B)image.
C)psychological attributes.
D)antecedent states.

Question

Quizplus · Accepted Answer

All of the elements listed contribute to a store's image, which is the overall perception that customers have of a store. This image can be positive or negative and influences customers' decisions to shop at the store.

Impressions of the Corporation That Operates the Store,the Category or Type