The concept that describes how new forms of retail outlets enter the market and change over time is referred to as the:
A)retail life cycle
B)product life cycle
C)wheel of retailing
D)service continuum

Question

Quizplus · Accepted Answer

The "wheel of retailing" is a concept that explains how new retail outlets enter the market as low-status, low-margin stores and gradually evolve into more upscale, higher-margin operations over time.

The Concept That Describes How New Forms of Retail Outlets