The key goal for retailers in the accelerated development phase of the retail life cycle is to:
A)establish a dominant position in the fight for market share.
B)delay entering the decline stage of the life cycle.
C)find ways of discouraging their customers from moving to low-margin, mass-volume outlets.
D)establish a retail concept which is a sharp departure from existing competition.

Question

Quizplus · Accepted Answer

In the accelerated development phase of the retail life cycle, competition is intense and market share is crucial. Therefore, the key goal for retailers is to establish a dominant position in the fight for market share. This will allow them to become the market leader and delay the entry into the decline stage.

The Key Goal for Retailers in the Accelerated Development Phase