Figure: 15-6
-According to Figure 15-6,cell "1" represents the stage in the wheel of retailing when there are:
A)low prices, low margins, and low status.
B)low prices, high margins, and high status.
C)mixed prices, mixed margins, and mixed status.
D)moderate prices, high margins, and high status.

Question

Figure: 15-6 
-According to Figure 15-6,cell "1" represents the stage in the wheel of retailing when there are:
A)low prices, low margins, and low status. 
B)low prices, high margins, and high status. 
C)mixed prices, mixed margins, and mixed status. 
D)moderate prices, high margins, and high status.

Quizplus · Accepted Answer

Cell "1" represents the entry or low-end stage in the wheel of retailing. At this stage, retailers offer low prices but have low margins and low status. As they gain experience, their prices, margins, and status increase, and they move further along the curve.

Figure: 15-6 -According to Figure 15-6,cell "1" Represents the Stage in the Stage