Rob stops at the supermarket to purchase a package of Oreo and other groceries.He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store.This pipeline is actually a:

Question

Quizplus · Accepted Answer

The pipeline described in the scenario involves intermediaries, and therefore, it is a marketing channel. A consumer market refers to all individuals or households who may purchase a product, while a marketing intermediary is a third-party business that facilitates the exchange of goods or services between the producer and the consumer. Finally, a transactional function refers to the actual exchange of goods or services.

Rob Stops at the Supermarket to Purchase a Package of Oreo