You probably own several pairs of blue jeans.Further,it is likely that you purchased those jeans at retail stores located in a shopping mall.It is quite unlikely you bought the jeans directly from the manufacturer.In fact,most goods are brought to you via a(n)____,which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Question

Quizplus · Accepted Answer

A marketing channel, also known as a distribution channel or supply chain, refers to the path that a product takes from the manufacturer to the final consumer. It involves a series of intermediaries such as wholesalers, retailers, and distributors who work together to ensure that the product is available to the end customer. In this case, the jeans likely passed through various intermediaries before they reached the retail store where you purchased them. Therefore, the best answer is C - marketing channel. Options A and D are incorrect because they refer to organizational structures within a company rather than the broader network of organizations involved in bringing products to market. Option B is incorrect because it suggests a specific hierarchy within the marketing function, which may not necessarily be the case in all organizations.

You Probably Own Several Pairs of Blue Jeans