Which of the following statements about the terms used for marketing intermediaries is true?

Question

Quizplus · Accepted Answer

A middleman is a general term used to describe any intermediary between the manufacturer and end-user markets, whereas dealer and distributor are more specific terms that refer to intermediaries that purchase and resell products. A retailer typically sells to consumer markets, not business markets. An agent does have legal authority to act on behalf of a manufacturer, but their role is more limited than a distributor or dealer.

Which of the Following Statements About the Terms Used for Marketing