Figure: 14-1
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "F," would be __________.

Question

Figure: 14-1 
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "F," would be __________.

Quizplus · Accepted Answer

The term "dealer" is used to describe an intermediary who sells products directly to consumers on behalf of a company. In this case, Cell "F" refers to a Chevrolet dealer, who would be responsible for selling Chevrolet cars to consumers. Retailers, wholesalers, and distributors are all different types of intermediaries with varying roles in the distribution process, but the term "dealer" specifically refers to an intermediary who sells directly to consumers.

Figure: 14-1 -A Variety of Terms Are Used for Marketing Intermediaries.They Vary