In a direct channel,all channel functions are performed by:

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In a direct channel, all channel functions are performed by the producers themselves. There are no intermediaries involved such as wholesalers, retailers, brokers, or agents. The producer operates as the sole entity responsible for the marketing, sales, and distribution of their products or services. This type of channel is commonly used in industries where the producer has a strong brand and a significant share of the market.

In a Direct Channel,all Channel Functions Are Performed By