Adding a wholesaler to the marketing channel for consumer goods is most common for:

Question

Quizplus · Accepted Answer

Adding a wholesaler to the marketing channel for consumer goods is most common for low-cost, low-unit-value items because the cost of direct distribution from the manufacturer to retailers and ultimately to customers can be expensive for such products. By routing the products through wholesalers, manufacturers can achieve economies of scale by using larger shipments and negotiating better transportation rates.

Adding a Wholesaler to the Marketing Channel for Consumer Goods