Callaway Golf,by using an online and storefront strategy to sell the same product is an example of which type of arrangement?

Question

Quizplus · Accepted Answer

Callaway Golf's use of both an online and physical storefront is an example of multichannel distribution, where a company uses multiple channels to reach customers and sell the same products. This allows customers to choose how they want to purchase the product, thus increasing accessibility and convenience.

Callaway Golf,by Using an Online and Storefront Strategy to Sell