Pharmaceutical companies sell to hospitals and clinics directly.They market their products to large retail chains that distribute the medicines to their stores across the nation.They also sell to drug wholesalers that sell to the remaining independent drugstores in Canada.What method of distribution is used by pharmaceutical companies?

Question

Quizplus · Accepted Answer

Pharmaceutical companies use a multichannel distribution strategy, which involves selling their products through various channels such as selling directly to hospitals and clinics, marketing to large retail chains, and selling to drug wholesalers who then distribute the products to independent drugstores. This approach allows the companies to reach a wider range of customers and maximize their sales.

Pharmaceutical Companies Sell to Hospitals and Clinics Directly