Hallmark sells its Hallmark greeting cards through Hallmark stores and select department stores,and its Ambassador brand of cards through discount and drugstore chains,thus reaching different customers with different brands.Hallmark is using:

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Hallmark is using multichannel distribution by selling their Hallmark greeting cards through their own stores, select department stores, and through discount and drugstore chains under the Ambassador brand. This allows them to reach different customers through different channels and brands.

Hallmark Sells Its Hallmark Greeting Cards Through Hallmark Stores and Select