Originally,filters for Mr.Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores.When the company decided to sell the filters in stores where customers purchased their coffee,what type of intermediaries would the company most likely have hired?

Question

Quizplus · Accepted Answer

Food brokers specialize in selling food-related products to retailers, which would be the type of intermediary needed to sell coffee filters in stores where customers purchase their coffee. Drop shippers specialize in shipping products directly to customers, truck jobbers specialize in delivering goods to small retailers, and manufacturer's reps specialize in selling products to wholesalers and retailers on behalf of a manufacturer.