Systems that are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are known as __________ marketing systems.

Question

Quizplus · Accepted Answer

Vertical marketing systems are designed to centralize and professionally manage marketing channels to maximize marketing impact and achieve economies of scale. These systems involve cooperation and coordination among different levels of distribution channels, such as manufacturers, wholesalers, and retailers, to reduce costs, improve efficiency, and increase profitability. Integrated marketing systems (A) refer to the coordination and integration of various marketing communication channels to deliver a consistent and cohesive message to customers. Horizontal marketing systems (B) refer to the collaboration between companies that target the same customer segments or product categories to increase their marketing power and efficiency. Functional marketing systems (D) refer to the coordination and integration of different marketing functions, such as advertising, sales promotion, and public relations, to accomplish specific marketing goals.

Systems That Are Professionally Managed and Centrally Coordinated Marketing Channels