Ford is having issues with some dealer-owned retail stores from a marketing perspective.Which type of conflict is Ford experience?

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels in the same channel of distribution, such as Ford (the manufacturer) and its dealer-owned retail stores (the retailers). The conflict arises when these retailers sell their own brands or engage in marketing strategies that may harm the manufacturer's brand image. Therefore, Ford's conflict with its dealer-owned retail stores is a type of vertical conflict.

Ford Is Having Issues with Some Dealer-Owned Retail Stores from a Marketing