Producers can find it difficult to use dual distribution because:

Question

Quizplus · Accepted Answer

Dual distribution can often cause conflict between channel members. This is because the producer is selling the product through multiple channels, which may compete with each other. For example, if a producer sells their product through both a direct sales force and through independent retailers, the retailers may feel that the direct sales force is taking business away from them. This can lead to tension and conflict between the different channels, and can make it difficult for the producer to manage their distribution strategy effectively.

Producers Can Find It Difficult to Use Dual Distribution Because