Logistics is most closely related to which element of the marketing mix?

Question

Quizplus · Accepted Answer

Logistics is closely related to the "Place" element of the marketing mix, as it involves the physical movement of products from the place of production to the place of consumption. It encompasses activities such as transportation, warehousing, inventory management, and order fulfillment, which are essential for ensuring that the product reaches the right customer at the right time and place. While the other elements of the marketing mix, such as product, production, and promotion, may also impact logistics, it is primarily concerned with the delivery aspect of the marketing process.

Logistics Is Most Closely Related to Which Element of the Marketing