Which of the following statements describes how a supply chain differs from a marketing channel?

Question

Quizplus · Accepted Answer

The key difference between a supply chain and a marketing channel is that a supply chain includes the suppliers that provide raw material inputs to a manufacturer, whereas a marketing channel focuses on the flow of finished goods to consumers. Additionally, while communication and cost effectiveness are important in both supply chains and marketing channels, they are not defining differences between the two. Option D is incorrect because it incorrectly suggests that suppliers providing raw materials are part of a marketing channel.

Which of the Following Statements Describes How a Supply Chain