When Radiohead launched their 'In Rainbows' album online,they allowed consumers to download it for free or download it for a donation the consumer set themselves.This type of pricing is referred to as:
A)self-sustaining
B)profit maximizing
C)profit minimizing
D)pay what you think it is worth

Question

Quizplus · Accepted Answer

The pricing model used by Radiohead is referred to as "pay what you think it is worth" pricing. This allows consumers to pay what they feel the product is worth to them, increasing customer satisfaction and potentially increasing profits in the long run. It also creates positive publicity and image for the brand, which can lead to increased sales and customer loyalty.

When Radiohead Launched Their 'In Rainbows' Album Online,they Allowed Consumers