A new special on this week at your local dress shop is a 2 for 1 dress special with free tailoring.Last week,it was regular pricing on everything and tailoring was being charged $25.00 a dress.The marketers at this dress shop are engaging in:
A)revenue sharing
B)diminishing returns
C)quantitative analysis
D)value-pricing

Question

Quizplus · Accepted Answer

The dress shop is offering a value-pricing strategy by offering a special deal to attract more customers. By offering 2 for 1 dresses and free tailoring, the shop is providing added value to the customers and incentivizing them to make a purchase. Additionally, the fact that tailoring was charged $25.00 a dress last week suggests that the shop is strategically adjusting their pricing strategy to appeal to customers and increase sales.

A New Special on This Week at Your Local Dress