TB Figure: 1
-TB Figure 1 shows there are six distinct steps in the pricing process: identify pricing objectives and constraints; estimate demand and revenue; determine cost,volume,and profit relationships; __________; set list or quoted price; and make special adjustments to list or quoted price.
A)raise initial capital
B)scan competitors for price lines for similar products or services
C)select an approximate price level
D)select the appropriate pricing formula

Question

TB Figure: 1 
-TB Figure 1 shows there are six distinct steps in the pricing process: identify pricing objectives and constraints; estimate demand and revenue; determine cost,volume,and profit relationships; __________; set list or quoted price; and make special adjustments to list or quoted price.
A)raise initial capital 
B)scan competitors for price lines for similar products or services 
C)select an approximate price level 
D)select the appropriate pricing formula

Quizplus · Accepted Answer

The missing step in the pricing process is to select an approximate price level. The other steps listed are already included in the process.