Which of the following is NOT one of the six major pricing objectives discussed in the text?
A)profit
B)unit volume
C)break-even
D)survival

Question

Quizplus · Accepted Answer

The six major pricing objectives discussed in the text are profit, unit volume, market share, survival, social responsibility, and reputation. Break-even is a pricing strategy that helps a company determine the price point at which it will cover its costs and break even, but it is not considered one of the major pricing objectives.

Which of the Following Is NOT One of the Six