The executive vice president of Washburn Guitars set a sales target of 2,000 units for a new line of guitars.This type of objective is most closely related to a(n)_____ pricing objective.

Question

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A sales target of 2,000 units is a unit volume objective, which focuses on achieving a specific level of sales volume. The other answer choices are not as closely related to this type of objective. A profit objective would be focused on maximizing profitability, a target return objective would be focused on achieving a specific level of return on investment, and a market share objective would be focused on capturing a specific percentage of the market share.

The Executive Vice President of Washburn Guitars Set a Sales