You can buy a General Electric dishwasher for $399,or you can buy a similar sized under-the-counter Bosch brand dishwasher for $989.Since Bosch uses its pricing strategy to project a product image,it is most likely using _____ pricing.

Question

Quizplus · Accepted Answer

Prestige pricing is a strategy used by high-end brands to project a premium image and charge a premium price for their products. In this case, Bosch is using prestige pricing by charging almost $600 more than the General Electric dishwasher for a similar-sized product. This suggests that the Bosch brand is targeting consumers who are willing to pay more for perceived higher quality and prestige.

You Can Buy a General Electric Dishwasher for $399,or You