A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00.This pricing scenario might best be described as:
A)price lining.
B)loss-leader pricing.
C)customary pricing.
D)bundle pricing.

Question

Quizplus · Accepted Answer

This pricing scenario involves bundling the Intel v9 Windows 8 ultrabook and Microsoft Office 2013 together and selling them as a package deal for one price of $2,500. This is an example of bundle pricing.

A Computer Retailer Shrink-Wraps Microsoft Office 2013 to His Private